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Business Research, Surveys & Statistics

Business Research, Surveys & Statistics

Business Research Commissioned or Undertaken by Custom Neon®


Welcome to the Custom Neon® Business Research, Surveys & Statistics hub. This collection brings together original research, industry insights, and data-driven analysis exploring the real impact of signage, logo design, branding, and visual communication on business performance.

From signage ROI and placement strategies to persuasion, storytelling and emerging retail trends, each article is designed to help business owners, marketers, and designers make evidence based decisions.

2026 Business Signage Spending Forecasts

2026 BUSINESS SIGNAGE SPENDING FORECAST

2026 BUSINESS SIGNAGE SPENDING FORECAST

How much are businesses planning to invest in signage during 2026?

SEE THE RESEARCH
Businesses Transition to LED-Based Illuminated Signage

THE MOVE TO LED-BASED ILLUMINATED SIGNS

THE MOVE TO LED-BASED ILLUMINATED SIGNS

Find out what the transition from traditional neon and fluorescent to LED-based illuminated signage is being driven by.

SEE THE RESEARCH
How to measure the ROI of signage

BUSINESS SIGNAGE ROI

How to Get the Best Signage ROI

We look at how high-quality, customizable signage solutions can have a positive impact on ROI.

SEE THE RESEARCH
Types of logos and who they're for

DIFFERENT TYPES OF LOGO

DIFFERENT TYPES OF LOGO

We look at different types of logos & what's required to create a logo that represents your brand’s identity in physical & digital settings.

SEE THE RESEARCH
Why Restaurant Signage Matters More Than Ever

WHY RESTAURANT SIGNAGE MATTERS

WHY RESTAURANT SIGNAGE MATTERS

Essential Restaurant Signage: 11 Stats That Reveal Why Restaurant Signage Matters More Than Ever

SEE THE RESEARCH
We asked how important business signage really is. Here's what we found out.

10 BUSINESS SIGNAGE STATS

10 BUSINESS SIGNAGE STATS

We asked how important business signage really is. Here's 10 things we found out.

SEE THE RESEARCH
LED neon vs LED illuminated vs Fluorescent

LED NEON, LED ILLUINATED OR FLUORESCENT?

LED NEON, LED ILLUINATED OR FLUORESCENT?

Compare their characteristics, advantages, disadvantages, and the applications and industries where they excel.

SEE THE RESEARCH
Infographic comparing LED neon to glass neon

LED NEON VS GLASS NEON

LED NEON VS GLASS NEON

We compare traditional glass neon signs against LED neon signage to understand the differences and what applications each is best for.

SEE THE COMPARISSON
Most popular neon sign fonts

MOST POPULAR NEON FONTS

Top Neon Fonts by Sales Data

Custom Neon® study analyzing customer orders reveals clear trends in the fonts people choose most often for custom LED neon signs.

SEE THE STATS
Gold mirrored stainless steel backlit storefront sign above the entrance to the Knockout Brows salon

SIGNAGE PLACEMENT STRATEGIES

Effective Signage Placement

We discuss optimum sign height & placement & explore the key factors that contribute to achieving maximum visibility for commercial signs.

SEE THE RESEARCH
Purple Fries Before Guys Insta wall sign made by Custom Neon® for @brewskirestaurants

ATTENTION CAPTURING SIGNS

ATTENTION CAPTURING SIGNS

This article explores how LED neon signs can be leveraged in social media and other marketing campaigns for maximum engagement.

SEE THE RESEARCH
Custom Neon® Burger Joint Signs

COLOR HARMONY & CONTRAST

COLOR HARMONY & CONTRAST

A look at the principles behind color harmony & contrast as well as guidelines for creating visually appealing signage using color theory.

SEE THE RESEARCH
Eat more cookies blue Custom Neon® retail sign @byrdcookieco

PERSUASION BASICS IN SIGNAGE

PERSUASION BASICS IN SIGNAGE

Explore the role of persuasive wording in commercial signage, why it works & find practical strategies for crafting compelling messages.

SEE THE RESEARCH
Coffee is our religion large Custom Neon® sign on a brick wall

STORYTELLING WITH SIGNAGE

STORYTELLING WITH SIGNAGE

Storytelling is a powerful branding tool which can be applied to commercial signage to create memorable interactions, strengthen brand loyalty, and help you stand out.

SEE THE RESEARCH
Pink brain fog LED neon artwork by Custom Neon®

PSYCHOLOGY IN POS SIGNAGE

PSYCHOLOGY IN POS SIGNAGE

The role of psychology in POS Signage and useful ways of using psychology to influence consumer behavior at the point of sale.

SEE THE RESEARCH
Custom Neon® for Cracked Eggery

COLOR PSYCHOLOGY IN COMMERCIAL SIGNAGE

COLOR PSYCHOLOGY IN COMMERCIAL SIGNAGE

We explore the world of color psychology in commercial signage, looking at the impact on consumer behavior.

SEE THE RESEARCH
Right this way red Custom Neon® sign in Marketplace London

RETAIL TRENDS : WAYFINDING SIGNS

RETAIL TRENDS : WAYFINDING SIGNS

We surveyed hundreds of US shoppers to better understand the impact of wayfinding signage and customer preferences.

SEE THE RESEARCH
White Custom Neon® quote signs on flower walls @plateddreamscafe

RISE OF INSTA WORTHY DINING VENUES

RISE OF INSTA WORTHY DINING VENUES

We explore the reasons behind this trend & discuss how an Instaworthy fit-out can boost restaurant revenue and make the venue more profitable.

SEE THE TRENDS

Why Media & Researchers Reference Custom Neon®


  • Global commercial illuminated signage specialist.
  • 65,000+ customers worldwide.
  • Real-world retail, hospitality, and event activations.
  • Data-backed case studies with measurable outcomes.
  • Available for expert commentary on signage, retail trends, and brand visibility.

    To find out more about our research or request an interview:

    Get in touch with our Media & Outreach team now by contacting


    Clare Jones

    Clare Jones
    Global Outreach Manager

    Email: clare@customneon.com
    LinkedIn: Clare Jones



    All product names, logos, and brands are the property of their respective owners. All company, product, and service names used in this website are for identification purposes only.

    Sign Type
    Lightbox Shape
    Lightbox Type
    Upload image
    Backlit - Size
    Indoor Outdoor
    Face Color
    UV Print Colors
    Side Color
    Optional Edge Border
    LED Light Options
    Sign - Depth
    Mounting Options
    Back Panel Color
    Your Details

    GET A FREE QUOTE FOR YOUR SIGN

    What type of sign do you need?

    Which shape of lightbox sign do you need?

    Pick a lightbox shape, or skip this if you don’t know.
    We can make all types of custom shapes and sizes to suit any design.

    Which type of lightbox sign do you need?

    What type of lightbox sign do you need?

    Images and Specification Files

     

    Have design files or reference images? Upload them here and our award-winning team will create a free mockup and quote.

    Click to upload or drag and drop files

    Max file size: 40000 KB | Allow file types: ai, eps, gif, jpg, jpeg, pdf, png, tiff,txt,doc, docx, pages | Max number of files: 10

    No files? No problem! Just click Next to tell us what you need.

    QUICK SUBMIT - If your files include all required colors and dimensions, click here to submit the form.

    Backlit Sign

    Enter the size you need. If you're not sure, please enter your best guess.

    Dimensions

    (optional – auto-calculated if proportionate to length)

    Indoor/Outdoor

    Indoor or Outdoor sign

    Please tell us where you will install the sign(the more details the better)

    Eg outside on a brick wall partially sheltered by an overhanging roof.

    Front of Sign

    Front Face Material 

    Choose UV Printed colour or a special Acrylic Finish

    UV Printed Colour

    Enter a Hex, RGB, or CMYK code, or click to choose from popular colours.

    Lightbox UV Print Colours

    Choose UV Printed colours for logos and text.

    UV Printed Colour

    Enter a Hex, RGB, or CMYK code, or click to choose from popular colours. 

    Side of Sign

    Side Material 

    Choose UV Printed colour or a special Acrylic Finish

    UV Printed Colour

    Enter a Hex, RGB, or CMYK code, or click to choose from popular colours.

    Our Slim Signs are available single or double-sided. The most popular is the double-sided version that has a design on the front and back.

    Optional: Edge Border

    Choose UV Printed Colour or a Special Acrylic Finish

    Optional: Edge Border

    If you would like a Border around the edge of the face, enter the colour here.

    LED Light Options

    LED Backlight glow colour

    Select one of 8 LED colours to create the perfect glow for your sign.

    LED glow colour

    We recommend Cool White, Daylight White, or Natural White for most coloured signs.

    Backlit Sign - Side Depth

    Sign Side Depth

    Select the total depth for your sign’s side, including a fixed 0.4" LED component and the colored side (return). Our standard depth for acrylic signs is 1.2".

    Sign Side Depth

    Please enter the depth of the Side (Return) you would like. Our standard depth for acrylic signs is 1.2"

    Backlit Sign Mounting Options

    Raceway, Rectangle and Round signs can be designed for simple power connection.
    A qualified electrician is requied for signs with individual letters and no backing panel.

    Rectangle Backing Panel

    Backing Panel Material 

    Choose Metal Finish or UV Printed Backing Panel

    Please choose from a range of Stainless Steel finishes or a  UV Printed colour.

    UV Printed Colour

    Enter RGB, Hex or CMYK colour codes, or pick from a wide range of popular colour options

    Your details

    Please let us know about any other requirements you may have and how many signs you need.

    Click to upload or drag and drop files

    Max file size: 40000 KB | Allow file types: ai, eps, gif, jpg, jpeg, pdf, png, tiff,doc, docx, pages | Max number of files: 8
    document.getElementsByClassName("bfb-file-meta")[0].innerHTML = 'Max file size: 40MB | Max number of files: 10
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