How to Use LED Neon Signs to Grab Attention

LED neon signs have a unique ability to captivate the public’s attention, both in indoor and outdoor settings. Beyond that, they also have the potential to reach a wide audience online. This article explores how LED neon signs can be leveraged in social media and other marketing campaigns for maximum engagement.

In an era dominated by digital stimuli, customers have a wide range of information at their fingertips at any given time, but there’s also a downside. The negative effects of sensory overload include analysis paralysis and difficulty concentrating, both of which are bad news from a marketing and branding perspective.

And then we have LED neon signage. These bright signs have also found their place in the digital world, as businesses use them to increase brand recognition and recall. Some may think neon flex signage too bold for an overstimulated audience, but LED technology allows shop owners to play with brightness and colour hue to achieve the desired atmosphere, which can be fully customized to branding needs and customer preferences. Other reasons why LED neon signs are a good choice in the digital age include:

• They have no sound, therefore eliminating the hassle of the continuous buzz of traditional or glass neon signs, which could bother some customers.
• They’re dimmable, going from very bright to very dim, so they can be adjusted to prevent sensory overload.

Capturing the audience’s online attention is becoming increasingly difficult. Let’s look at how to use LED neon signage to ensure potential customers stop scrolling and check out your profile.

Create an Instagrammable Corner

A strategically placed neon flex sign that matches your brand’s identity can become an attraction. An Instagrammable corner can recreate any mood you like, from cosiness in a coffee shop to sophistication in a restaurant. Post your Instagram-worthy interior on social media to get noticed, and keep an eye on your customers’ photo uploads that show organic engagement and help spread the word.

Make it Shareable

Custom LED neon signs can also be used to display and draw attention to your top keyword. A faux neon sign with a well-chosen hashtag is naturally shareable - wait for customers to snap a pic and post it on their social media profiles. Bear in mind that 48% of Instagram users find new products by searching hashtags, so don’t miss this chance to engage new leads.

The Power of Storytelling

Get your business slogan or favourite inspirational quote turned into a neon light sign, take a snapshot, post it online, and invite followers to share their impressions or experiences. This can encourage the audience to participate in storytelling, feedback, and interaction. Also, telling your story or showcasing your values with a light sign adds a personal touch to your brand, which can easily resonate with your audience.

We may live in the digital era, but LED neon signs are versatile tools that can also engage customers in brick-and-mortar settings. Here are some ideas on how to capture the public’s attention with an in-store LED neon sign:

Outdoor/external signage

First impressions matter, which means that outdoor-facing areas are a canvas for attention-grabbing visuals, like neon displays. These can be placed on windows or above the entrance to attract passersby, generate curiosity, and increase footfall. As a bonus, they offer excellent nighttime visibility.

High-impact Directional Signage

Never underestimate the impact of a well-lit and creatively designed directional sign. Adding LED neon into the equation can vastly improve the customer journey, helping them navigate your store or venue's space and pointing customers toward exciting sales, new products or... the dance floor!

A Bright Evening Mood

If your business has outdoor seating space, like a patio or a garden area, an LED neon sign can help create a welcoming and relaxing ambience that sets the right evening mood. Custom Neon's LED neon signs can be made waterproof and won’t shatter like glass neon signs, so they’re a safe option outdoors.

A professionally designed custom LED neon sign can become an attention magnet in physical shops and the digital world. Contact the experts at Custom Neon to learn more about incorporating LED neon signage into your shop décor to create captivating experiences.

More research commissioned or undertaken by Custom Neon® can be found here:

• 10 Statistics Highlighting the Importance of Signage Business
• Logo Statistics and Facts
• How to Get the Best ROI on Business Signage
• Effective Signage Placement Strategies for Maximum Visibility
• Colour Harmony and Contrast in Signage
• Persuasion Basics in Signage
• Storytelling in Signage
• Introduction to Psychology in POS Signage
• Colour Psychology Statistics in Commercial Signage
• Case Studies: Successful Brand Colour Strategies
• Case Studies: Successful Brands Using LED Neon
• Business Signage Statistics for the Australian Signage Market