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Business Signage Statistics

Business Signage Statistics Australia

All the way from Sydney to Perth, Australian businesses are lighting up their shopfronts and public spaces with eye-catching signs that grab the attention of passersby and spark curiosity among potential customers.

Business Signage Statistics for the Australian Signage Market 2022-2024

According to recent data, in 2022 the Australian digital signage market registered a year-on-year growth of over 38% in value shipments. This is only one of the many indicators that confirm the interest of local businesses in modern and effective signage that gets their brand noticed.

Let’s explore in more detail some key statistics about business signage in Australia.

Custom Neon® Nike Air retail display sign @hypedc

The Power of Eye-Catching Signage

76% of consumers agree that signage is an essential part of the shopping experience, as this is the percentage of customers who will enter a store based on their impression of signage.

The power of a captivating sign goes beyond increasing footfall. Research shows that visually striking signs can drive sales, since once in the store, nearly 70% go of shoppers will make a purchase where digital signage is visible.

According to the study above, digital signage can also set a positive tone to the entire shopping experience, as perceived waiting time is 35% lower where these signs are in place. This is important given that convenience and speed are some of the top motivators for Australian shoppers.

Outdoor Signage

The love that Aussies have for the outdoors is known all over the world, and this, along with the country’s driving culture, means that businesses have more opportunities to get exposure through outdoor digital signage.

Revenues for the outdoor signage sector in Australia, are on the rise, after increasing more than 27% in just one year, and the market is expected to grow an additional 2.45% into 2028.

Signage Aligned with Customer Preferences

Digital signage solutions are extremely versatile, ranging from in-store kiosks that allow self-check out at busy times, to displays to check product availability, view current promotions, or setups that offer more information about specific products, letting customers explore your offer at their own pace.

These use cases are in line with Australians’ preference for self-service options in a variety of industries, from banking to grocery shopping. A study found that more than 60% of Aussies prefer this option when compared to customers in USA, Asia, and Europe.

Custom Neon® selfie station signage for @_aquas_au

Instagrammable Experiences

In the age of Instagram and TikTok, signage can help create an in-store experience that gets the customer actively engaged with a brand. An eye-catching sign brings the "Instagrammable factor" into the business image and visually delights customers, which can have a positive impact on their purchasing decisions.

Customer Generated Content

According to the Australia Yellow Report for 2020, up to 32% of consumers use social media in restaurants, bars, gyms, and other similar businesses. The more photogenic the store, the more likely customers are to share their experiences online.

The report also claims that 25% of young Aussies aged 18 to 39 shared branded content in their personal profiles, which amplifies brand reach and complements the marketing and advertising campaigns of any business.

Turning Customers into Loyal Supporters

A sign’s design and aesthetics are linked to brand acceptance and recognition. Visually appealing signs have the power of creating an emotional connection between customers and brand, and when this link is established, they’re more likely to become repeat customers and recommend your business to others.

Attracting a Mobile Population and Local Customers

Approximately 15% of the Australian population moves every year, which means your business could be potentially exposed to 15% more new customers if you catch their attention with your signage.

What’s more, Aussies are keen on local shopping. In a survey, 54% said they prefer to shop locally as it supports the local economy, helps with job creation, and keeps money in the community. If your store stands out, you’ll be well positioned to attract local customers.

Creative Business Signage

Businesses are increasingly looking beyond traditional signage, experimenting with interactive displays, augmented reality, and even holographic signs. Getting creative with signage has rewards: An Australian study shows that brands that demonstrate high levels of creativity outperform others that don’t, since their revenue tends to be by 2.4 times higher.

Conclusion

Signage has more than an informative role. Visually appealing and creative signs can become conversation starters that benefit your brand and your business’ bottom line. If you want to let your shop signs do the talking and get maximum impact from signage, talk to the experts at Custom Neon.

Business Research, Surveys & Statistics

More research commissioned or undertaken by Custom Neon® can be found here:

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